Breathing.ai Version: 01

Transforming a plugin into a digital product

To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of client.

In the beginning of 2023, I had the opportunity to lead a team of 8 individuals in an wellness startup. Our mission was to transform an open-source plugin into a profitable employee wellness tool, revolutionizing the way organizations approach employee well-being!

Some of the takeaways

Understanding Startup Requirements

Product Evolution: Learning to understand the evolving needs of a startup, especially in its nascent stage, was a fascinating journey.
Value Creation: Recognizing the importance of making the product valuable and profitable underscored the essence of sustainable business growth.

Collaboration for Success

Team Dynamics: Collaborating with team members proved instrumental in achieving project success.
Clear Communication: Emphasizing clear communication and leveraging the diverse expertise of each team member facilitated efficient project execution.
Cross-Disciplinary Collaboration: Working closely with professionals from various disciplines enhanced the final product's quality and expedited project timelines.

Design Consistency and
User Experience

Visual Identity: The project emphasized the critical role of design consistency in creating a cohesive, user-friendly product.
Design System Implementation: Establishing a design system for the team and advocating for the usage of design components contributed to a seamless user experience.

Importance of Feedback and Communication

Feedback Loop: Recognizing the significance of consulting with team members to navigate the project effectively.
Open Communication: Overcoming initial glitches with proactive contribution through open and constructive communication fostered a more creative and productive work environment.
Continuous Improvement: Expressing thoughts, asking questions, and suggesting improvements enhanced work efficiency and facilitated a smoother workflow.

Interviewed the head of the human resource team in a reputed American organization with 200+ employees, 2 HR managers in large Indian corporation with 1000+ employees and a start up with 30+ employees.

Number of Interviews Conducted: 4

How might we help organizations help improve employee wellness?

This is something we thought about a lot while coming up with the interface design. If they needed a point of reference, what are some key metric data that can help understand their employees better?

Our team created low-fid wireframes based on user feedback and personas. We prioritized key metric data to help organizations understand their employees better. With a combination of skills across marketing, project management, and design, we took an agile approach to manage the project, ensuring the inclusion of must have and nice to have features in the final design based on priority.

Information Architecture

We began by outlining the navigation, mapping out the information architecture to establish a clear structure for the dashboard sections and potential additions. As discussions progressed within the team, our intention was to incorporate client feedback. However, time constraints necessitated expediting the process. With only a week remaining before the client presentation, we redirected our efforts towards constructing the interface, prioritizing essential elements given the limited timeframe.

Visual Identity

We incorporated Breathing.AI's existing style guide and expanded it to build the dashboard, we opted for the Roboto font ensuring WCAG compliance and accessibility. The entire team was engaged in crafting high-fidelity wireframe designs, with feedback gathered through voting to ensure consensus.